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Strategy that Supports Meaningful, Sustainable Growth

We partner with nonprofit leaders to build thoughtful strategies that strengthen fundraising, engagement, and long term impact.

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Our Approach

 

 
Holistic

Fundraising, storytelling, partnerships,
and data work together

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Human Centered

Strategies that are practical and built for real teams

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Board Ready

Clear metrics, forecasting, and decision making tools

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Built to Last

Infrastructure designed for long term success

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How We Support

We don’t offer one size fits all solutions. We work alongside organizations to design strategies that reflect your mission, your culture, and the community you serve, helping you move forward with clarity and confidence.

 

Thoughtful strategy and storytelling designed to move meaningful work forward. 

Explore the ways we can help.

Fundraising Campaign Strategy

For organizations looking to grow revenue and momentum

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We work alongside organizations looking to grow revenue and build meaningful momentum. By aligning story with strategy, we design campaigns that feel intentional, engaging, and grounded in what inspires people to give.

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From campaign concept and donor journey mapping to creative direction and launch strategy, we help bring every element together with clarity. The result is increased participation, stronger engagement, and fundraising efforts that not only perform, but deepen long term relationships.

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Fundraising Strategy

Building sustainable and effective revenue systems

Brand Storytelling

Clarifying your narrative to better engage your audience

Strategic Guidance

Supporting organizations at key moments of transition and growth

Partnership Development

Strengthening relationships that expand your reach

When We’re the Right Fit

You may be in the right place if you are:

Ready to grow or evolve
Looking for clarity and direction

Wanting a true partner, not just a contractor

Five women smiling together at an indoor event (Shine Together: Nonprofit Summit), standing near a stage with balloons and decor.
Andrea Nathan, Inspire Austin

Working with Kelly and Jeremy (Folktale Creative) was such a pleasure. They were both so knowledgeable and helpful. Kelly kept us on track and was always checking in to be sure we were on schedule. Jeremy was great at sharing insights and recommendations that made our project a creative success. Thank you both!

Pauline Artieda, The New Philanthropists

Kelly's professionalism, creativity and expertise is above and beyond when you need new ideas and help in development. She understands how to connect in meaningful ways and lift community while prioritizing funding needs.

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